Insights
Ideas worth reading
Practical thoughts on branding, websites and AI search from our team in Dubai.
AI search
How to show up when your customers ask ChatGPT
More people now ask an AI assistant before they ask Google. Here is what decides whether your brand is part of the answer.
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Websites
Five seconds to impress: what turns visitors into enquiries
Most visitors decide almost instantly whether to stay or leave. A closer look at what makes a website feel right, and what makes people pick up the phone.
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Branding
Look the same everywhere: why consistent brands win
In a crowded market, the most creative brand does not always win. The most recognisable one often does. Here is how to build that recognition.
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